Sounds like one of those groovy records they used to make in the Swinging 60s - a touch of psychedelia, some tight harmonies and a 'neat' melody. If you have to live in the past I guess the 60s are as good a time as any. And with the might of Warners behind them no doubt the Strawberries will have everyone smothering themselves in apple blossom and chewing strange substances long before summer. (Paul Simper, No 1, March 16, 1985)
Despite all the slaggings, "Since Yesterday" had a certain lilting charm. This does not, ending up as a disposable dose of fairground sweetness. Strawberry Switchblade are neither stupid nor puppets but their success lies in their ability to fill a gap in the market. Nice girls with nice tunes who boys can harbour crushes on and girls emulate. Watch out for the Strawberry Switchblade dolls you can dress yourself. In the shops any day now! (Eleanor Levy, Record Mirror, March 16, 1985)
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