Perhaps "Wide Boy" is the result of Nik Kershaw realising how absurd it is that a year or so ago no one would even cash his cheques and now there are thousands who'd die for him. So being a responsible sort he takes to task those stars whose heads are turned by fame. "He's no big deal, he's just a wide boy," croons the Ipswich idol backed by the usual sugary melodic pop. I find "Wide Boy" quite forgettable, but I'm glad to see Mr Kershaw has got his feet firmly on the ground. (Adrian Tierney-Jones, No 1, March 9, 1985)
Very enjoyable. The lyrics tell a story about Nik Kershaw himself, I think. What he's trying to say is that his critics think he's stupid but, because he's got so much success, it doesn't bother him. One of those records that you may well find yourself humming at the bus stop. Nice one, Nik. Single of the fortnight. (Marshall O'Leary, Smash Hits, March 14, 1985)
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