Kim Wilde - The Second Time (MCA)

The good news to emerge from Kim's long absence is that she's now writing her own songs. The bad news is that 'The Second Time' is not one of them. Penned once again by Dad Marty and brother Rick it's a fusion of fashionably 'hard' sounds. But it lacks the fluency of good dance music and the killer punch of Frankie-pop. Check out her own 'Fit In' on the new LP to find – at last – the real Kim Wilde. (Martin Townsend, No 1, September 29, 1984)

Ricky and Marty Wilde (her brother and Dad) always manage to build a classic little pop song around Kim's vulnerable falsetto, yet for some reason she doesn't do as well in the charts as she used to. I've got most of her singles, but it's a sad fact that they were all found in bargain bins. (Vici MacDonald, Smash Hits, September 27, 1984)

The title fits as Kim tries again with MCA and starts by nicking the chorus from "Let's Dance". Still, long as she does something risque in the video it'll be a hit - that's the way it works, I believe. (Paul Sexton, Record Mirror, September 29, 1984)