Roaring Boys - Every Second Of The Day (Epic)

Epic Records set their stylists loose on a group of former Cambridge crowd-pleasers called The Models, hire a haulage firm to deliver the advance and call the conspiracy Roaring Boys. Ignore the propaganda promise that these lads are going to be massive ("They'd better be. We've spent enough on them"). Resist the alluring fringes, dreamy eyes, soft pouts and sucked-in cheeks on the sleeve photo. Be honest with yourself. Hear it and admit it . . this is an unremarkable record. (Andy Kershaw, Smash Hits, February 28, 1985)

Let's keep cynicism at bay here. Any band that's inspired so much music biz hype as Cambridge's six Roaring Boys must have something going for them. But although the band - who include Kirsty MacColl's brother Neill - are reasonable looking this debut single is simply duff. Lots of huffing and puffing and being desperately young and energetic but not a spark of wit, wisdom or plain old excitement to be found. A very roar deal. (Martin Townsend, No 1, February 23, 1985)

Reputedly signed for a six figure sum with lots of nines in it, a lot is expected from the Roaring Boys. But frankly, on this debut they tread water to the extent of almost drowning. What is so special about the Roaring Boys? We wait and see ...  (Dylan Jones, Record Mirror, February 23, 1985)