Wednesday, October 26, 2016

Howard Jones - What Is Love? (WEA)

So you thought "New Song" was good? Well just wait until you hear this gem. It's all about love, about when you love someone but still doubt them - and it's spot on. The bouncy synths are still there and Howard is definitely carving out a niche of his own. We need this sort of warm and happy music. (Paul Bursche, No 1, November 19, 1983)

I've always thought Howard was a far-sighted, intelligent man ever since he said he liked my single on Roundtable. This is a well-produced song that sounds great loud. On the back of the sleeve one is invited to send off for Howard's magazine "Risk", the title of which I hope bears no relation to his thoughts on the chances of his single. (Jools Holland and The Panel, Smash Hits, November 24, 1983)

It's obvious from seeing Howard Jones play that "New Song" was more the exception than the rule in the High Wycombe Wonder's repertoire. "What Is Love?" is a lot smoother, more melodic and much less immediate, but is sure to feature on many an 'Our Tune' and 'First Love' in the future. That doesn't make it a great record through, and for all Howard's emotion and sincerity it only left me cold. (Eleanor Levy, Record Mirror, November 19, 1983)

Note: The B-Side is the wildly poppy multi-ethnic tour de force "It Just Doesn't Matter".

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