Thursday, July 28, 2016

Howard Jones - Life In One Day (WEA)

Howard and his synthesiser take a sprightly hop, skip and a jump through some fairly average pop and Howard's personal philosophy: Relax, enjoy life, be happy with what you've got, and don't wish the years away. Howard, you old hippy, you! (Maureen Rice, Smash Hits, June 5, 1985)

Yet another single culled from Howie's Dream Into Action. And it's a stinker. Howard Jones is one of that breed of pop star who imagines that if we all had flutes and held hands then the nasty things in life would vanish overnight. I've heard of escapism but this takes the proverbial biscuit. Howard Jones has as much worldly acumen as a rubber duck.
I'm supposed to say it has a nice tune but even that sticks in the gullet. (Max Bell, No 1, June 22, 1985)

In the cold light of day, Howard's philosophising makes the TV series Kung Fu sound like Satre. Usually, like Mary Poppins, he coats his medicine with a spoonful of energetic, addictive sugar. But despite the party atmosphere you feel he could have worked harder to disguise a poor song. (Mike Gardner, Record Mirror, June 22, 1985)

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