Perhaps it's because Midge Ure was brought up in a Glasgow tenement that he feels compelled to write such pompous music. Cue dry ice and huge banks of lights for this mass of swirling synthesizers wrapping pure commercial pop. Beatles men George Martin and Geoff Emerick produced this to make it sound like the pop equivalent of heavy metal's Rush. (
Simon Hills, Record Mirror, September 18, 1982)
I feel I should like Ultravox but, like so much of their material, this is medium-paced with mediocre meaningless lyrics set to inconsequential standardised electronics. It starts, it goes on a bit, it fades out. Nothing happens. Maybe it will have a great video, though. (
Johnny Black, Smash Hits, September 30, 1982)
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