Howard Jones - Look Mama (WEA)

Sure as eggs is eggs. Howard is a very nice chap and I think it's daft the amount of people who just can't stomach him and his music: after all it is only pop music and he's doing no harm, possibly even some good. That said, I'm not madly keen on this song - a bit too Genesis for my liking and the title gets on my nerves, but apart from that ifs full of the usual ultra-catchy bits and it'll sell in droves. (Peter Martin, Smash Hits, April 11, 1985)

Many said that Howard's last single "Things Can Only Get Better", was his best to date. Sadly "Look Mama" (also taken from the new album) is a disappointing choice for a follow up. Although it'll do well, I can't see it being the No.1 hit that's eluded him for so long now. Howard's lyrics are as clever as ever but what this lacks is the haunting heartfelt melodies that have made him so incredibly popular. I'd have released "Specialty" and finally got that No.1 tucked firmly under my belt! (Debbi Voller, No 1, April 13, 1985)

Again Howard has constructed another catchy ditty that'll have Radio One DJs wetting themselves with excitement. It'll slide easily over the airwaves but it hasn't got a twinkle of the melody of "What Is Love" and feels about as substantial as a plate full of candy floss. (Mike Gardner, Record Mirror, April 20, 1985)