Whereas "Don't Fall In Love (I Said)" tootled along all chorus and no song, Toyah's produced a more structured effort for her follow up single. "World In Action" has all the Wilcox hallmarks we've grown to know and use the sick bag for: references to world destruction, chantable chorus, sung like a little girl, etc, etc. Making its debut is the synthesizer from China Crisis' "King In A Catholic Style". That's not to say it's original. No need for a signature. (Frank Hopkinson, No 1, September 14, 1985)
I've never been able to take Toyah seriously since she wrote the classic line 'crawling down the alleyway being very loud', and "World In Action" is another of her 'I'm on the side of ver kids on ver street' type songs, this time about nuclear war. The sentiments are admirable, the song is terrible. (Steve Bush, Smash Hits, September 11, 1985)
Toyah continues her dalliance with the nuclear age with the most pertinent of questions. 'Where will you go when the sirens blow?' Fourth form poetry from one who should know better by now. Toyah, your siren's blown. (Andy Strickland, Record Mirror, September 7, 1985)
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