I've always been fascinated by the paradox of Midge Ure. He makes grandiose, swirling high pop with allusions to quality and distinction, but its success is rooted more in hard graft perspiration than cool inspiration, He's a workman who tosses out nee-symphonic ditties with the industry and efficiency of a factory. The product is always functional, adequately pleasing in design and has built-in obsolescence. While most bands unconsciously aspire to this plateau, despite mouthing, to the contrary, Midge has turned this reliability into an art form. (
Mike Gardner, Record Mirror, November 9, 1985)
It's the plush, grandiose pop sound of "If I Was" once again, only more so - which can mean only four things... 1) "That Certain Smile" will be a very big hit; 2) You'll be quite fond of it for a couple of days; 3) By the time it being played on the radio every six minutes you'll be sick to death of it; 4) If he does those stupid theatrical hand wiggles in the video again you'll scream and scream and hurl the TV set out of the window and it'll land on top of a police car and you'll be sent to prison for a very long time. Bad luck. (
Tom Hibbert, Smash Hits, November 6, 1985)
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